Campaign for the MYKITA + HELMUT LANG collaboration Spring/Summer 2020.
MYKITA + HELMUT LANG, 2020
In the Collaboration with HELMUT LANG, MYKITA developed the Wrap-Around-Sunshield. A novel concept for spectacles with four lenses in one frame. The design approach of creating a contemporary design classic that redefines luxury aesthetics is also applied in the campaign.
All model and product images by MYKITA (source: MYKITA.com)
Retail, Campaign, Opening Event