Ongoing Corporate Identity of the project space and collective soft power.
As part of Berlin-based feminist collective soft power’s exhibition A Guide to Softer Ware, Charlotte’s installation Hot Mess 2021, in collaboration with Dutch designer and creative-coder Vera van de Seyp, sought to explore the language of instruction within the context of the term “womanhood”.
its nice that, 5 October 2021
Softness as an active approach is a somewhat weird but beautiful mutation of older forms of radicalism. We are the great-grandchildren of past waves of feminism and therefore we are enabled to see that it’s not any longer solely about women’s struggles
collide24, 18 November 2021
soft power basics, 2020 – ongoing
At the core of the corporate identity lies the principle of infinite variability. Central to this idea is the variable front developed in collaboration with Charlotte Rohde. The grotesque front is made up of a bold and concise base that is variable in unlimited ways.
The comprehensive use of the New Edge Typeface in its infinite variations offers the possibility to create serial designs that express the identities flexibility while maintaining the recognition value of a brand.
The principle is also expressed in the flyer design which leaves the backside blank for the collaborating artists to design so that each flyer for can be taken home as an edition by the visitors.
Services
Art Direction, Corporate Identity
Ongoing Corporate Identity of the project space and collective soft power.
As part of Berlin-based feminist collective soft power’s exhibition A Guide to Softer Ware, Charlotte’s installation Hot Mess 2021, in collaboration with Dutch designer and creative-coder Vera van de Seyp, sought to explore the language of instruction within the context of the term “womanhood”.
its nice that, 5 October 2021
Softness as an active approach is a somewhat weird but beautiful mutation of older forms of radicalism. We are the great-grandchildren of past waves of feminism and therefore we are enabled to see that it’s not any longer solely about women’s struggles
collide24, 18 November 2021
soft power basics, 2020 – ongoing
At the core of the corporate identity lies the principle of infinite variability. Central to this idea is the variable front developed in collaboration with Charlotte Rohde. The grotesque front is made up of a bold and concise base that is variable in unlimited ways.
The comprehensive use of the New Edge Typeface in its infinite variations offers the possibility to create serial designs that express the identities flexibility while maintaining the recognition value of a brand.
The principle is also expressed in the flyer design which leaves the backside blank for the collaborating artists to design so that each flyer for can be taken home as an edition by the visitors.
Services
Art Direction, Corporate Identity