Retail Design for all MYKITA Shops.
MYKITA Shops, 2019–2021
Each MYKITA shop has its own color and material concept, developed together with the MYKITA in-house architect. Part of the planning of each shop is the development of the service design for the ideal customer journey, campaign placement, events and shop essentials (gift card, appointment card etc.).
I developed the openings and development of the stores in Bangkok, Hamburg, Mexico City, Munich, Osaka and Tapei. In addition, I managed the entire retail design, campaign adaptations, shop essentials and special designs for events and photo concepts for all MYKITA stores.
All shop images by MYKITA (source: MYKITA.com)
Art Direction, Spatial Design, Corporate Design